Data has made them what they are today an extremely advanced geolocation app that has changed the way people navigate cities. But Citymapper uses data to detect customer needs and help deliver their mission. When we talk about using data to drive innovation, your mind might jump to the futuristic Alexa or phones that know exactly when and how to take a selfie. What’s the CM2 you ask? No more and no less than a big and beautiful green bus. It’s safe to say that in these circumstances, they deliver pretty well on their mission.īut as the creation of the CM2 shows, this is about more than positive disruptions and clever GPS: Citymapper are using customer data to create purpose-delivering and category-changing innovations. Some of us may have experienced the pure relief when arriving in a new city, dumbfounded and tired, the little green Citymappyer app exclaims ‘looks like you’re in Berlin!’ (which implicitly reads ‘looks like you’re absolutely and helplessly lost!’) and tells us which train to get and where from. Citymapper has a clear mission that it shouts loud and proud: “make cities easier to use”.
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